It started with a simple observation. The gym has protein shakes, but the yoga studio has nothing.

For years, the supplement industry has pushed people to piece together their own health from crowded shelves. It felt messy and disconnected from the way we actually move.

We realised that practices like yoga and Pilates are far more demanding than they appear. You are not just stretching. You are training your fascia, oxygenating your blood and placing real pressure on your metabolism. These are sophisticated biological processes that deserve equally sophisticated support.

When we applied first principles to understand these needs, the answer pointed us towards the highest level of beauty nutrition. We found a small group of ingredients that were once considered too expensive for traditional beauty products, simply because they work deep within the body. What surprised us was how naturally they aligned with the systems activated during practice.

That is how BO1 was created. We call it Beauty All-In-One as a nod to the origins of these ingredients, and because true beauty, especially for those who practise, always begins from within.

BO1 is the first nutrition designed specifically for the art of practice. Unlike standard supplements that sit in the background as passive fuel, BO1 follows the philosophy of signal nutrition. It works by prompting the body to repair, defend and regenerate, aligning with the self-healing mechanisms you cultivate on the mat.

Our goal is simple. To remove the complexity of nutrition so you can focus on the quality of your practice and the health of your life.

Nothing more, nothing less.

J.
Founder, Atomos Health